something which cannot be bought or measured with money, that is sincerity and integrity. … Sincerity makes the very least person to be of more value than the most talented hypocrite.Sincerity does not and cannot substitute for truth. Sincerity makes the very least person to be of more value than the most talented hypocrite.Sincerity is an expensive gift. In what we speak or do in our lives is a great personal value which has its influence on the society. Persons of integrity and sincerity find acceptance and command respect. But, it would not be an exaggeration to say that persons of integrity are rare today.Honesty and sincerity do not have much market value today. In fact, persons of honesty and uprightness fail to thrive in today’s world.The remedy begins when one is courageous enough to see the truth about oneself.One should be willing to admit one’s failures rather than finding justification for one’s bad behaviour. Secondly, one’s life should be rooted in values. Thirdly, sincerity can be practiced by obeying the dictates of one’s conscience. Finally, remember that we cannot hide our actual self for too long because people perceive both parts of our communication- what the thinking part says and our inner feelings.”It doesn’t matter what you believe just so long as you’re sincere.” Says Charles Schulz ASHOK MAHAJAN