“The strength of a leader is measured not by authority, but by integrity.”
Rotary is respected worldwide not only for what it does, but for how it serves. At the core of this respect lies character—the foundation of meaningful and trusted service.
Character is seen in our values, our ethics, and the consistency between our words and actions. It reveals itself in everyday behavior and, most clearly, in how we respond to challenges and difficult decisions. When situations test us, character defines us.
Trust in Rotary is built on integrity, not on titles or positions. People believe in Rotarians because they see honesty, fairness, and reliability in action. A Rotarian’s word, guided by strong character, carries lasting value.
Character is more precious than wealth, more important than office, and more enduring than recognition. Long after projects end, character remains our true legacy.
As Rotarians, we are expected to lead by example—upholding ethical standards, acting with compassion, and standing for what is right in every sphere of life. We strengthen character by living our values daily and fostering a culture of integrity within our clubs.
When character guides our service, Rotary’s impact becomes deeper, stronger, and truly lasting.