Public Relations IF Rotary has survived for more than 100 years, survived two world wars, survived major threats to Peace, survived depressions and survived competition tis because of one single factor - people need Rotary. People rely on Rotary. People have faith in Rotary. May be we could do much more, may be we could be a stronger force, may be we could grow phenomenally, may be we could be global but the fact remains that for an organisation not only to survive but also to grow numerically and geographically, we need the support of the community in which we exist. This does not mean that we have been totally accepted. totally believed in, otally admired. Not We have a long way to go but we are on the right direction. What we need i a little more speed. a tle more volume, a ttle more recognition and a ttle more community partnership in service. What we want, we can achieve through more effective pubic relations. Public relations is not merely wearing a Rotary lapel pin public, Infact not too many do this. Public relations Is not a few photographs In newspapers or awrite Up of your clubs activities. We have some success in this field. Public relation i recognition by the community and cooperation by the community to fight problems with greater vigour, with grater success and with greater sense of involvement. The visibility of Rotary in the community vita. The visibility of Rotary in conquering major problem of immunisation, health, environment, drug abuse, AIDS and many others i essential But, then, an individual cub is unable to fight these problems. thas only local problems to fight. Rotary involvement n local spheres of service i therefore equally ital Infact I believe that this is more vita. The ole of a Rotary club in promoting Public Relations i intimately inked with ts effort to serve the needs of the local community in addition to contributing its mits to serve the needs of the global community. What iz needed, therefore, is an enthusiastic and informed membership. Rotary is also Judged by ts individual members. A Rotarian who is known inthe community a3 good: man or woman, a Rotarian who i considered by the com- munity Lo be reliable, honest and dependable will ring glory not only Lo himself or herself but iso Lo Rotary. And these good. reliable, honest and dependable Rotarians should communicate with the community and tel them that they are Rotarians, that Rotary has many mare of these good people whass primary concerns the need of the community. We may need professionals to promote public relations but what we need more are Rotarians who individually and collectively project to the community that they care, they are available, they are concerned and they are tying to help. Of course we need professionals to do the things right but we need Rotarians to do the ight things first On that depends our credibility in the community that Rotary Shares. Tega AOF Public Relatic ns f hy tellin t me 1 { MOGI < QPL ven when all the me ho , wants are headlines I and all the publi e scapegoc \ I Public rel s Skok Moka when there is teg