Recognition: A Key to Rotary s Impact In a service organization like Rotary, proper recognition and genuine admiration are far more than mere courtesies they are powerful tools that can significantly enhance the organization's impact. When contributions are acknowledged thoughtfully and meaningfully, it not only motivates the individual but inspires others to give their best. Recognising members for their efforts can lead to tangible results: increased contributions to The Rotary Foundation, greater availability of resources for service projects, and stronger membership growth and retention. People are naturally encouraged to participate when they feel their work is valued and respected However, appreciation must be authentic and well-considered. Offering recognition indiscriminately, even to those who have not contributed, diminishes its value and risks fostering complacency rather than motivation. Similarly, perfunctory or superficial acknowledgments, given simply for the sake of saying thank you, fail to inspire and can be perceived as hollow. Proper recognition specific, sincere, and tied to meaningful achievements sends a clear message that effort, initiative, and dedication matter. By cultivating a culture of genuine admiration, Rotary can unlock higher levels of engagement, encourage sustained volunteerism, and foster a sense of pride and ownership among its members. When people feel truly valued, they not only continue to contribute but also attract others to join in the mission, amplifying Rotary s impact in communities worldwide. Itis imperative, therefore, for Rotary leadership at all levels to make greater use of this powerful tool. Thoughtful recognition is not just a gesture it is a strategic lever that can enhance Rotary's image, strengthen its internal culture, and maximize its service impact Let every club leader seize this opportunity to appreciate their members meaningfully,